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AI-Powered Digital Marketing & Creativity (6-Week Course Plan)

Target: Grades 9-12 (also adaptable for advanced middle schoolers) Duration: 6 Weeks 5 Days/Week 1 Hour/Day

instructor-image Maruthi Technologies

0

... English
... Certificate Course
... 0 Students
... 20 Aug, 2025 08:45 pm EST

Course Overview

Week 1: Digital Marketing Foundations (Days 1–5)

  • • Day 1 – What is Digital Marketing?: Compare digital vs. traditional marketing (brand examples)
  • • Day 2 – Funnels & Audiences: Build buyer personas and customer journeys
  • • Day 3 – Social Platforms Overview: Explore TikTok, Instagram, YouTube Shorts (mock interfaces)
  • • Day 4 – Ethical Marketing Online: Case study on social media misuse & digital safety
  • • Day 5 – Create a Brand: Brand name, mission, logo sketch, mood board (colors/fonts)

Week 2: Social Media & AI-Generated Content (Days 6–10)

  • • Day 6 – Writing with ChatGPT: Write captions for your brand's social media
  • • Day 7 – Hashtags & Trend Research: Find trends, create a sample content calendar
  • • Day 8 – Canva Magic Design: Create an Instagram post using Canva AI
  • • Day 9 – Social Grid Mockup: Build a 3x3 Instagram-style layout using Canva/Slides
  • • Day 10 – Social Page Showcase: Present mock social brand pages in small groups

Week 3: Memes, Infographics & Video with AI (Days 11–15)

  • • Day 11 – Intro to AI Design Tools: See examples of AI-generated images and promos
  • • Day 12 – Meme or Infographic Planning: Pick a theme, define message and format
  • • Day 13 – Copywriting with ChatGPT: Create meme slogans or infographic text
  • • Day 14 – Canva Creation Day: Build meme/infographic with branding & humor
  • • Day 15 – Project Review: Share and discuss: "Which post would go viral?"

Week 4: Prompt Engineering & AI Storytelling (Days 16–20)

  • • Day 16 – What is Prompt Engineering?: Learn prompt techniques (role, context, style)
  • • Day 17 – Fun with ChatGPT Prompts: Try writing formal vs. funny responses
  • • Day 18 – DALLE / AI Image Tools: Generate images from product/story prompts
  • • Day 19 – Plan Choose-Your-Path Story: Build a branching story concept
  • • Day 20 – AI Prompt Challenge: Teams compete to create best prompt + image result

Week 5: AI Story Project (Days 21–25)

  • • Day 21 – Story Writing with ChatGPT – Pt. 1: Write opening and 2–3 branching paths
  • • Day 22 – Continue Story – Pt. 2: Expand scenes + choices
  • • Day 23 – Create Scene Visuals: Generate images for each part using DALLE or Canva
  • • Day 24 – Build in Slides/Docs: Assemble into clickable format or interactive file
  • • Day 25 – Story Read-Aloud: Present your AI-powered story to peers

Week 6: Capstone Project & Final Showcase (Days 26–30)

  • • Day 26 – Capstone Planning: Pick project type + brainstorm concept
  • • Day 27 – Brand & Visual Identity: Create logo, poster, and product mockups
  • • Day 28 – Campaign or Product Content: Write slogans, features, captions
  • • Day 29 – Final Touches: Build into a slide deck, digital poster, or video
  • • Day 30 – Capstone Presentation Day: Present your final project to class or record a demo video

Final Student Deliverables

  • ✔ Social Media Brand Page (Mock Grid)
  • ✔ AI-Generated Meme or Infographic
  • ✔ Interactive AI-Powered Story
  • ✔ Capstone: Campaign or Product Pitch Presentation
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Instructor

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Maruthi Technologies

0.0

  • ... 2 Students
  • ... 7 Courses
  • ... 0 review

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    Students

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    Language

     English

  • Level

     advanced
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    Expiry period

     Lifetime
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